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396: The Underpricing Trap & How to Break Free

Coaches: Still under $5K/month? This is why…

You're not working too little. You're not missing a fancy funnel.

You're underpricing your value—and it's silently crushing your business.

In this episode of the podcast, we break down:
– Why low prices attract the worst clients
– Why 1:1 coaching alone won’t scale you
– The real reason you fear raising your rates
– How many clients you actually need when you price correctly
– Why high-end clients = better results, more respect, less stress

If you’re ready to finally break through that income ceiling and start building the business you actually want—this episode is your turning point.

Tune into Integrative #HealthCoachSuccess episode 396 for all the details on “The Underpricing Trap & How to Break Free” – Enjoy the show and let us know what you thought in the comments!

Audio Podcast

Video Podcast

Show Highlights & Big Takeaways

1. Underpricing sends the wrong message

Charging too little can signal a lack of confidence, experience, or perceived value—even when you’re delivering incredible results. People pay attention to what they pay for. Raise your rates to match the transformation you offer.

2. The lowest-paying clients often cause the most problems

Coaches consistently report that the clients who pay the least are the most demanding, inconsistent, and likely to flake. High-ticket clients are more committed, show up ready to work, and respect your time and expertise.

3. You don’t need more clients—you need better pricing

Trying to help 50+ clients at $100/month leads to burnout and financial stress. With a high-value offer at $1,500–$3,000, you only need a few great clients each month to build a thriving, sustainable practice.