The number one thing you can do to stand out as a health coach or practitioner is to show how you are unique in some way…
After all, if you’re just like everyone else, then why wouldn’t a potential client just choose the lowest cost option?
This is why when it comes to designing your programs you need to carefully craft your offerings…
So on today’s Integrative #HealthCoachSuccess podcast 154 I’d like to share with you how to stand out from a crowd of coaches and attract more clients – Enjoy the show and let me know if you have any questions!
1. Lowest Cost Option
With all things being equal a person will usually choose the lowest cost option. This is why you must differentiate.
2.
This is a bit of an interesting psychological factor, but most people equate “more value” to higher prices. Whether this is true, or not, does not effect the initial subconscious belief of most consumers.
3.
The best way to differentiate yourself is to never put down your competition, but rather to share your unique offerings that provide the desired outcome of your ideal client. This should come in the form of a well-thought out program instead of a one-off appointment as needed.
